What is a customer club?

A slogan in the field of marketing and marketing is that "attracting new customers is much more expensive than keeping existing customers". Forward-thinking companies and stores always try to provide special services to their past customers, to keep them satisfied so that they will return to them for the next purchase. This is where something called a customer club comes up.

In the customer club, the information of your former customers is usually stored in order to encourage them to buy from you again by offering special offers or amazing discounts. Each company or store may have its own style for the customer club: a store may record customer information in a notebook; One may keep it in the contacts of his phone; You may use your own site or another special site for the customer club.

Big stores such as Afog, Digikala and...  They have a special site for the customer club; Or banks like Bank Mellat, which has a customer club website. You must have bought from DigiKala and you saw that for some sales, they consider a riyal credit for your next purchase, or sites like Rast China do the same thing, which saves an amount as a reward for the next purchase in every purchase. These are all examples of customer clubs where former customers easily refer to for your next purchase. About the importance of the customer club, there are many other things that are mentioned in different posts of this site.

This site is also one of the most creative ideas for your customer club. With less cost, you can have an integrated system to gather your customer club so that you can inform your customers in times such as relocation, market slowdown, and for more sales. Do the necessary.