What is the customer club program?
The customer club program suite is an efficient tool by which you can collect, draw and interact with your customers.
The customer club program was founded after several years of participation in email marketing and SMS marketing for stores and companies. In this collection of programs, various methods are tried to be used for the needs of business owners in order to collect the information of the previous customers of the business in one place.
Why should we invest in previous customers?
Retaining a previous customer is far less expensive than attracting a new customer, and also, if the previous customer is satisfied with his purchase, he will make more purchases with more confidence in the next purchases, and in terms of price, he will make heavier purchases. Therefore, when a business such as a physical or online store organizes a discount festival, its previous customers are the best target for advertising.
Features of the customer club program:
In the past, there have been various methods for collecting customer club information. From writing on paper to using customer management programs and websites. Recently, customer number registration devices are also used in stores.
The customer club program, while maintaining the advantages of most of the previous methods, offers more advantages that every store, company, internet site, natural and legal person can use those advantages and create their own customer club.
In the customer club program, in addition to the mobile number, other information such as the name, date of birth, gender, and purchase amount of the customer is collected at the discretion of the business owner. To encourage customers to register numbers, there is also the ability to register instant and manual lottery gifts in the program. Therefore, there are benefits for both the shop owner and his customers. The store owner can also identify the specific audience of discounted products during sales festivals and send advertisements to them. With this, he pays less for advertising and sends ads to contacts who are more likely to buy.
The customer club program is planned in different formats for Android, web, Instagram, plugins of different content management systems, which can be downloaded and used on the customer club program site.